Marketing 1

Marketing I explores the seven core functions of marketing which include: Marketing Planning – why target market and industry affects businesses; Marketing-Information Management – why market research is important; Pricing – how prices maximize profit and affect the perceived value; Product/Service Management – why products live and die; Promotion – how to inform customers about products; Channel Management – how products reach the final user; and Selling – how to convince a customer that a product is the best choice. Students will utilize knowledge in hands-on projects which may include: Conducting research, creating a promotional plan, pitching a sales presentation, and introducing an idea for a new product/service.


Marketing 1, Section I

Marketing 1, Section I

Marketing I explores the seven core functions of marketing which include: Marketing Planning – why t..

$55.00 Ex Tax: $55.00

Marketing 1, Section II

Marketing 1, Section II

Marketing I explores the seven core functions of marketing which include: Marketing Planning – why t..

$55.00 Ex Tax: $55.00

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